Tag Archives: Brad Callen

Help! My Blog Needs Traffic – SEO And Keywords

As a blogger you want to get noticed. SEO (Search Engine Optimization) can play an important role in attracting those visitors you need. However, it is not something that should consume your focus. WordPress is designed in such a way that a lot of the SEO is already taken care of. Your focus should be on providing good, fresh, regular content, throw in some keyword research and you will be rewarded with an increase in free traffic. Best of all this traffic will be targeted and that is what you want if your intention is to have a profitable blog.

If you follow some basic rules, keyword research doesn’t have to be a chore.

Keywords are the words and phrases people search for when they visit a search engine. It is your job to uncover the right keywords and it comes down to following only 2 steps.

Step 1 – Gather Your Keywords

Use a keyword tool to gather a large number of keywords in your particular niche.

The Google Keyword Tool is free and returns results directly from Google’s own internal database of searches people have performed.

http://adwords.google.com/select/KeywordToolExternal

Start with a seed keyword like “blogging”. This will return keywords such as:

blogging websites
how to blog
what is blogging
make money blogging

For this search Google returns 800 results. You can go further by taking some of the keywords it returns and using those as seed keywords to find more.

If your niche is small you will only want to focus on a small amount of keywords. On the other hand, if you want to create a large authority site you will want to collect thousands of keywords.

Step 2 – Analyze Your Keywords

Assessing your keywords for traffic and competition is very important. If keywords are too competitive or don’t get enough searches, then you are wasting your time.

To choose the best keywords there are 3 things you need to look at:

*Global Monthly Searches – Google will tell you the approximate amount of searches received by each word or phrase. It is best to use keywords that return more than 1,000 searches a month. For example:

best software for blogging (This returns 5400 global monthly searches)

*How Many Google Pages Use The Keywords – You need to find out how many people are using each keyword phrase on their pages. This is done by entering the keyword into Google Search in quotes. This will tell you how many other pages contain that exact phrase. Use phrases that return no more than 30,000 pages. Using the same example above:

“best software for blogging” (This returns 953 results)

*How Many Competitors Use the Keyword Phrase In Their Title – Google gives a tremendous amount of weight to the keyword phrase appearing in the title of the HTML document, so you need to see how many of those pages are also using the phrase in their title. This is done by entering into Google Search:

allintitle:”keyword phrase in quotes”

Use keyword phrases that return no more than 10,000 results. Once again, using the same example as above:

allintitle:”best software for blogging” (This returns 34 results)

You can’t go wrong if you use the formula below.

– At least 1,000 monthly searches
– No more than 30,000 pages in Google “in quotes”
– No more than 10,000 results for “allintitle”

Now that you have your keywords how do you use them to rank higher with Google and attract a steady stream of free traffic?

Search engines give a lot of weight to keywords used in the title of your blog so it is important to use them there.

Other places that are domain name and your blog posts and pages. A word of caution, do not overuse them. Repeating the same phrase too many times is considered spam and can actually hurt your ranking.

Using the 2 steps above to find the right keywords and applying them to appropriate parts of your blog, will see you well on your way to a higher Google ranking and lots of free targeted traffic.

Here is a resource that I highly recommend and use myself. You will find this extremely helpful in your quest to uncover the best keywords for your niche…

**Niche Finder**

Niche Finder is my favorite, all-in-one, keyword tool. It is the only keyword software you will ever need. Some of the features include:

  • Enter a keyword and Niche Finder will uncover profitable niches.
  • Shows you how competitive any keyword is and how difficult or easy it will be to rank that keyword in Google.
  • Generate an unlimited number of long tailed keywords actually being searched, right now, on Google and find exact match domain names for any keyword.
  • Quickly see the difficulty level of getting a keyword ranked in Google and view monthly search counts in google for bothgGlobal and local searches. This comes directly from Google (in real-time).
  • Plan your entire SEO strategy based on the summary data that Niche Finder generates for you.
  • View Adwords Cost Per Click Data. (great for Adsense marketers).

I have arranged with Brad Callen, the maker of Niche Finder, a 50% discount for the readers of Blog And Profit. You can receive this discount by using this link:

http://blogandprofit.com/blog/niche_finder

 

Category: Articles